Development of a complete digital presence for a premium beauty salon in Dübendorf, Zurich.

From information architecture and SEO texts to pricing structure and a dedicated training page for the in-house G Lashes Academy – everything was developed in harmony with the existing visual identity: warm beige tones, serif aesthetics, minimalist and premium.

Scope of services: Content strategy, website texts (German), SEO (title tags, meta descriptions, URL slugs), service structure & price list, FAQ development, training concept & landing page texts, images & visual assets.