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CRAFTiQ | THE BRAND

Project type

Branding

Date

From April 2025

Location

Greater Zurich area

CRAFTIQ – A Creative Force in the Making
Ad Campaign & Brand Genesis "We Shape What Matters"

This project marks the beginning of a new era: CraftiQ is a creative workshop focused on visual branding, web design, strategic marketing, and automation solutions for sole proprietors.

The ad campaign presented here is more than just a visual introduction – it is a stance, a statement, a glimpse into the future. CraftiQ stands for clear design, strong brand identities, and bold communication.

This branding project is the first visible expression of my vision: a place where design, strategy, and creative freedom converge at the highest level.

Stay tuned – this is just the beginning.

Illustration of a row of tree leaves. One is larger and brighter, thus standing out from the crowd.

A red, shiny cherry underwater. Light bubbles rise. Only a small part of the stem is above the water surface. Everything is black and white, except for the cherry, which is red, and the stem, which is green.

Several stacks of paper are on the floor. The ambient lighting is dim. Only one stack is illuminated by a spotlight, and perched on it is a beautifully multicolored origami crane.

A chessboard in black and white, only the king is gold.

A flock of anthracite-colored fish, only one of which is orange. Advertisements for the Craftiq campaign.

A conveyor belt of white eggs, only one stands out. It's shiny gold.

A bright orange fish wearing sunglasses in the deep, dark sea. Craftiq campaign ad.

A row of beige poppies, all the same height. Only one is different: it's red and larger. Advertisement campaign for Craftiq.

A flock of white sheep, only one is black and thus stands out from the crowd.

A large open shell containing a valuable shiny pearl, lying next to small closed shells.

A huge puzzle, a drab beige. All pieces are identical. Only one piece is made of glass, finely cut and sparkling. It's missing from the puzzle and lies separately.

A row of identical faucets. From all of them, a small, identical drop of water escapes. Only from one faucet comes a large, shiny, pearl-like drop.

A multicolored butterfly sitting at the end of a group of laid stones and unfolding its full splendor.

Many white dice with the number four facing up, only one single one, a gold one, stands out, it has the number one everywhere.

Many scoops of vanilla ice cream stacked side by side. View from above. A waffle cone hovers above with a scoop of vanilla ice cream resembling a fingerprint.

A school of gray fish, only one of which is orange. Craftiq campaign ad.

A page with black and white musical notes. Only one clef rings red.

Many black gears are placed close together. Only one gear is made of glass and glows. It stands out from the crowd.

Many small ice floes on the water's surface – identical and smooth. Beneath one ice floe, a massive iceberg towers below, visible through the crystal-clear water.

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