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LAUNCH COSMETIC KEY VISUAL

Project type

Conception, creation, design

Date

May 2025

Idea & Concept
For the luxury start-up Black & Copper Cosmetics, I developed a heroic campaign motif that translates the brand's duality – deep black meets liquid copper – into a single, memorable scene. A silky swirl of foundation flows around the matte black bottle, drawing the eye to the product like a brushstroke. The tagline "Luxury meets Performance" encapsulates the core message in three words.

Print Ad: Handmade, not AI
The client explicitly valued authentic craftsmanship. Therefore, all textures, drops, and light reflections were created using manual 3D simulation and retouching – no mid-journey, no ChatGPT. This way, control over shape, gloss, and brand codes remains 100% in the creative hands.

Moving image adaptation for Instagram Reels & TikTok and as a web banner for the e-commerce launch in a continuous loop.

Any Questions?
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