AI-Driven Brand Visual Systems demonstrates how a clearly defined brand identity can be transformed into a scalable visual system – from individual hero visuals to automated content outputs.

Starting with a real product from a Swiss cider manufacturer, brand-compliant visuals were developed that precisely reflect the brand's imagery, color palette, tone, and atmosphere.

Building on this foundation, an AI-powered workflow was created that systematically derives visual scenarios rather than generating them individually.

The developed workflow enables:

• the generation of multiple image ideas from a single product file

• consistent scenarios aligned with the defined brand language

• automatic variations for different formats and channels

• additional text outputs that match the visual tone

This results not in a single visual, but in a dynamic content system that allows brands to communicate faster, more consistently, and across multiple media – from social media and web to motion and video.


This project demonstrates the transition from classic visual creation to strategic, AI-based brand communication.